Onboarding Challenge
The existing on-boarding user journey for Mobile is an uphill task for a normal user. The KYC compliance process took unexpected delay in getting approvals from the authorities, which was a painful experience.
The task of content gathering was the most important part of this application. We have to filter it out of various resources and restructure it again considering all the important mandates, to get a better experience.
Competitive Study
We conducted a competitive analysis and found that our app offers more comprehensive features, including AI-driven financial forecasting and portfolio services. We also reviewed competitor onboarding flows to compare the number of steps required for user onboarding.
Groww is an India based online investment platform that targets first-time investors and millennials. Groww allows investors to open an account electronically.
a new user
Kuvera.in is an online platform for mutual fund investments in India. It is operated by Arevuk Advisory Services Pvt. Ltd., a company headquartered in Bangalore.
a new user
With ETMONEY, you get an app that lets you invest in the top mutual funds of India, all at one place. So, you don't have to create multiple accounts for investing or go through
a new user
Moneyfront is an automated robo-advisory platform that enables you to invest in direct mutual fund plans with Zero commission
a new user
New Onboarding
The old onboarding journey, was a very time consuming process. For a new user it took upto 1 hour to complete the onboarding. Due to this a majority of the users stayed away using the application.
We studied the entire process that was designed according the SEBI guidelines. Then we further drilled down into each sections and modifed the entire process, to reduce unnecessary fields to save the user's times. This saved about 80% of our time & effort